Mobile trends. Is technology, its penetration or our imagination holding us back? The answers can be found in the video and the presentation.
In the introductory part of the Mobile Marketing 2015 conference programme, my talk (consisting of examples and hypotheses) mainly tried to unlock the innovation flap of the participants.
Personally, for example, I am a big believer in the sharing economy and innovation through disruption in general. When the team and I were in Silicon Valley recently, for example, we used the car-sharing app RelayRides (now Turo).
The least you can take away from the presentation is a recommendation of the Bold book. Or, for example, try the Walt Disney method (see slide 29). And finally, insights in 140 characters on Twitter under #mobileprague.
If you are considering whether a mobile app would help your business, do not hesitate to contact us.
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