Website UX Research For MSD
We conducted user research and suggested UX optimization of MSD's pneumococcal vaccination website.
Project Overview
MSD had concerns about insufficient and unclear information regarding non-mandatory pneumococcal vaccination for infants on the existing website, which led to hesitancy among pregnant women and new mothers about vaccinating their children.
Highlights of the Collaboration
- Our researcher team conducted qualitative UX research using 60-minute in-depth "Think aloud" interviews with 8 participants, including pregnant women and mothers of newborns, to understand their needs and expectations regarding vaccinating their children.
- We analyzed the user experience of the mobile version of the vaccination information website to identify usability issues and content gaps.
- The research methods included direct observation, exploratory questioning during navigation, and assessing the clarity and trustworthiness of online information.
Project Challenges and Objectives
Provided Solution
Results
Content Improvements
The research identified key areas for improvement, such as enhancing website credibility, providing transparent and easy-to-understand content, and addressing myths about vaccination.
Navigation and Page Layout Redesign
We recommended redesigning the website navigation to be more user-friendly, emphasizing authoritative sources, and ensuring the visibility of critical information like side effects and vaccine effectiveness.
Increased User Satisfaction
The implementation of research insights led to an improved user interface, better content structuring, and an increase in user satisfaction and trust towards the website, potentially leading to higher vaccination rates.
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