New Loyalty Platform For ROCKWOOL
Validating and designing a partner platform before committing to development.
Project Overview
ROCKWOOL manufactures stone wool insulation that improves buildings’ energy efficiency, fire resistance, acoustic performance, and overall sustainability.
The company employs nearly 300 people in the Czech Republic and works closely with craftsmen and installation companies that apply its systems in practice. These professionals play a critical role in product adoption and long-term market presence.
To strengthen this ecosystem, ROCKWOOL decided to build Mistr Fachman, a dedicated digital platform and partner loyalty programme for this professional community.
Before committing to development, ROCKWOOL needed to validate whether the partner programme would actually drive engagement among craftsmen and justify the investment.
Highlights of the Collaboration
- Two-phase user research before design and before development
- Designed a platform based on real usage scenarios
- Reduced risk of misaligned investment
- Supported launch to ensure early adoption among target users
Challenges and Objectives
Approach
We structured the collaboration around validation first, followed by design and launch support.
Discovery and Validation
The collaboration began with stakeholder workshops and in-depth research among craftsmen and installation companies. The objective was to understand what drives engagement among craftsmen and whether a partner programme would be used in practice.
The research showed that adoption depends less on rewards themselves and more on how easily craftsmen can understand and use the programme in their daily work.
Partner Programme Concept and UX/UI Design
Based on validated insights, we designed the structure, logic and experience of the Mistr Fachman platform. The focus was not only on interface design, but on aligning incentives, communication, and user journeys into one coherent system. The result was a platform concept grounded in real usage scenarios and ready for long-term evolution.
Launch Support
We supported the launch across digital and offline channels to ensure the programme was clearly understood and adopted by the target audience from the start.
Results
The structured validation phase reduced the risk of building a platform that would not be used and gave ROCKWOOL a clear direction for long-term partner engagement.
The final platform concept establishes a scalable framework that ROCKWOOL can expand as its partner ecosystem grows.
The project showed that validating a product concept before development can significantly reduce risk and increase the likelihood of adoption.
Let’s make something great
Let's talk about what it takes
