Mobile E-Shop & Loyalty Programme For ROSSMANN
The ROSSMANN CLUB, a loyalty platform combined with a native mobile e-shop, enhanced with an AI assistant.
Project Overview
In 2019, we were the first to launch the ROSSMANN CLUB mobile app, marking the complete digitalization of loyalty services, from customer cards to discount coupons.
In 2021, the app was expanded to include an e-commerce section. Over the course of one year of agile teamwork and close collaboration with the client, we built a robust mobile e-shop from scratch. We collaborated with other companies from the Etnetera Group on these projects, which led to the creation of the ROSSMANN.CZ web application.
In 2024, the AI virtual assistant Rossi was introduced to help customers choose the right products.
Highlights of the Collaboration
- Over 1.2 million of users registered in the app
- Thoroughly implemented processes for customer feedback collection
- The app combines loyalty program and a mobile e-shop
- The solution is based on the Etnetera E-commerce Frameworks for backend (EEF) and mobile frontend (mEEF)
- The app features an AI virtual assistant, Rossi
- Development of a custom PickApp that supports online order assembly and in-store pickups
Project Challenges and Objectives
Provided Solution
Implementation of Etnetera E-commerce Frameworks
Thanks to the Etnetera E-commerce Frameworks for backend (EEF) and mobile frontend (mEEF), we managed to handle a high volume of users while maintaining high performance and development speed:
- Running in a cloud environment
- Scaling resources according to application and business process needs
- Utilizing a microservices architecture
- API-first approach for all components
- Zero-downtime release process
AI virtual assistent for product recommendations
In 2024, we integrated the virtual advisor Rossi directly into the ROSSMANN CLUB app, providing customers with personalized product recommendations, gift inspiration, and assistance in selecting the right items.
Thanks to advanced AI technology, Rossi has an in-depth understanding of the product range and can suggest the best solutions tailored to each customer, whether it's comparing products, discovering new arrivals, or making quick purchases. The development of Rossi was carried out in collaboration with Etnetera Activate, experts in AI and automation for retail.
Rossmann PickApp
The project also included the development of the internal Rossmann PickApp, which streamlines the process of preparing online orders and their subsequent pickup in stores or delivery to customers.
PickApp enables fast and accurate order processing using barcodes and PIN login linked to a specific branch or warehouse.
App features:
- Preparing orders for shipping via postal service or Zásilkovna
- Preparing orders for in-store pickup
- Scheduling order collection and related actions (e.g., printing shipping labels)
- Handing over orders to customers at the store
- Real-time inventory management
Results
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