Online and In-App Betting For Fortuna Group
We implemented cutting-edge technology to enhance the mobile betting experience for a wide range of users.
Project Overview
In 2010, we created with Fortuna something the market lacked at the time—LIVE betting for both the web and phone. The service even won the Internet Effectiveness Awards.
In 2011, "live betting" was also introduced to the Polish market, and at Etnetera, we implemented a new corporate website for the entire Fortuna Group.
In 2016, we released a new Fortuna mobile app for Android and iOS. At that time, login was already done via fingerprint, and the app offered live broadcasts, detailed statistics, instant ticket acceptance, and notifications. Users could place bets through the app on almost anything, including motorcycles, Formula 1, horse racing, and dog racing.
Highlights of the Collaboration
- Emphasis on top app performance
- Implementation of evaluation requests
- Scaling to other European markets
- Real-time data processing and live broadcasting
- 24.6% increase in accepted bets after the app launch
Project Challenges and Objectives
Provided Solution
Results
We conducted thorough performance testing, including frequent comparisons with both domestic and international competitors, to ensure the application works optimally even on weak internet connections or older devices.
Thanks to effectively incorporating user feedback, the app has quickly received a large number of reviews and reached a 4.7-star rating in the App Store.
We managed to scale the app quickly to other European markets, effectively incorporating legal specifics and user base needs.
Developed App Features
- TouchID for a safe and comfortable login
- Advanced gestures for quicker navigation
- Videostreaming allows to watch match and place bets at the same time
- Quick-bet allows to place bets in a second
- Overview of betting slips and advanced filtration for better orientation
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